We were challenged to take the space from the 1920’s, modernize it but still paying homage to the space. While observing the space we realized there was also a way-finding issue that needed addressed. Because there were a few different stations within the space, guests would come in the door and sort of stop before heading towards only one of the stations. The obvious solution was to add signs saying this way but we wanted to maintain as much of little open space there was. We solved the way-finding issue by adding a graffiti representation of their tagline to a blank wall to the left. Not only did this drive guests toward it but it also helped get guests in the door by creating visual interest and concept clarity from the exterior. To pay homage to the original building, we wrapped the space in a 1920’s map of Pittsburgh where the original location could be found on the map if you look enough. This strategic treatment of the graphics created texture that allowed the products to take the main stage while also creating enough interest to make the space feel unique and old fashion. The mix of the graffiti and old map treatment balanced the feel of history and modern just enough and brought this space to life.